The design concept had several goals. I wanted to create a cleaner, more updated home page banner that showed our Key West casino chips as our anchor product. The rest of the page strives to keep offering our great products on a site that has a cleaner, brighter look with less heavy reading on the home page. Instead, we've posted a bit about our product categories, and offer the "read more" and "shop and buy" buttons to our potential customers looking for table game supplies.
Next, we've added some fun graphic elements. We replaced a black information screen with a retro postcard from the early 1960s, and even included a 4-cent stamp on the card, the postcard mailing rate from 1961. We use the card as the background "screen" to display information about the casino and its chips. Soon, we'll post comments from site visitors on the cards, as if they are postcards sent home by visitors to a real Key West Resort & Casino.
We also created a new, enlarged graphic entrance to the Key West's free online casino game section. The "casino doors" are digital, of course, and open to reveal a beautiful casino floor inside. Click on the images, and you jump to the casino games page, where you can play free slots, blackjack or roulette, without entering any personal information.
We've also brought back an old feature -- news and announcements -- to keep customers updated on new developments, and to reassure visitors that we remain the same family-owned company we've been since opening in 2012.
This work will continue for some time, as new ideas come up to improve the look, feel and overall experience of the site. I hope you like it, and enjoy visiting regularly to read, buy, or just spend time playing and enjoying this online casino.